My latest branding is for a wonderful business networking group, with the primary goal to connect women in business and support one another. Janine is the woman behind Women in Business Connect, based on the Central Coast. And due to COVID lockdown, she has also expanded the network to include zoom events and is now connecting women all over Australia.
It is a wonderful group of women and I was excited to be brought on board to develop some unique branding to help Janine grow her network.
She needed a brand that was unique and stood out from her closest competitors. She wanted it to be modern and professional, with a feminine, welcoming and friendly touch. And one thing she really disliked was scripty handwritten fonts, so I was to avoid that.
Her response to the final branding was so overwhelmingly positive, saying “Lib came up with exactly what I wanted even when I wasn’t sure what that was!” (I have my magic ways of extracting the perfect brand for you even when you don’t know exactly what you want or need!)
I was also able to create some templates in Canva for Janine to use for all her future promotions, ensuring consistency and the best results.
Would you like to discuss your own branding needs? Get in touch!